

Dave Zanoni
The Protein Truth: What Dogs and Cats Really Need (and Why Quality Matters More Than You Think)
When it comes to pet nutrition, few nutrients are as misunderstood as protein. It’s a hot topic, riddled with misinformation, outdated beliefs, and misleading labels. But here’s the truth: protein is the cornerstone of health for dogs and cats—and not all protein is created equal.
In this article, we’ll unpack the facts, bust the most common myths, and give you the tools to make better, science-backed choices for your pets.
MYTH #1: “Too much protein is bad for your pet’s kidneys.”
FACT: This myth originated from outdated studies on rats and dogs with existing kidney disease—not healthy animals. Today, numerous veterinary nutrition experts agree that high-protein diets are safe, even for aging pets, as long as the protein is of high quality.
According to Dr. Dottie Laflamme, DVM, PhD, DACVN:
“There is no evidence that feeding high protein diets to healthy older pets causes kidney damage.”
In fact, protein restriction in healthy pets can do more harm than good, especially when they rely on amino acids for muscle maintenance, immune function, and cellular repair.
MYTH #2: “All protein is the same.”
FACT: Protein is made up of amino acids—some of which are essential, meaning pets must get them from their diet. Quality matters more than quantity.
The true value of protein comes down to three things:
- Digestibility: How easily the protein is broken down and absorbed.
- Amino Acid Profile: Whether it provides all essential amino acids.
- Bioavailability: How well the nutrients are used by the body after digestion.
A food with 30% protein might sound great—but if it’s from low-grade sources like pea protein or meat by-product meals, your pet may only be absorbing a fraction of what they need.
What Is High-Quality Protein?
High-quality proteins:
- Come from named, whole animal sources (e.g., turkey, beef, lamb, duck)
- Contain complete amino acid profiles
- Are minimally processed to retain nutritional integrity
- Are highly digestible and biologically appropriate
Examples include:
- Fresh or freeze-dried muscle meat
- Organ meats like liver and heart
- Eggs and fish (high bioavailability)
By contrast, low-quality proteins often come from:
- Generic meat meals (e.g., “animal meal,” “meat and bone meal”)
- Plant proteins like soy, corn gluten, or pea protein concentrate
- Rendered or overprocessed ingredients with poor nutrient retention
Why It Matters: The Hidden Dangers of Low-Quality Protein
Poor protein sources aren’t just less nutritious—they can actually strain your pet’s health.
1. Wasted Energy & Poor Muscle Maintenance
Low-quality proteins don’t deliver the amino acids pets need to maintain lean body mass. Over time, this can lead to muscle wasting, especially in aging pets.
2. Organ Stress
The body has to work harder to eliminate nitrogen waste from indigestible or incomplete proteins. This can overwork the liver and kidneys—ironically increasing risk in pets with compromised organ function.
3. Immune & Skin Health Issues
Amino acids are vital for antibody production and skin regeneration. Inadequate or poorly absorbed protein can manifest as recurring infections, poor wound healing, or itchy, flaky skin.
4. Deficiencies in Essential Amino Acids
Cats are particularly vulnerable. As obligate carnivores, they require taurine, arginine, and other animal-only amino acids to prevent heart disease, vision problems, and neurological dysfunction.
Why Protein Matters More in Senior Pets
As pets age, maintaining lean muscle mass becomes increasingly difficult. Senior dogs and cats actually require more—not less—protein than younger adults, provided that protein is high in quality.
Here’s why:
- Muscle Preservation: Older pets are more prone to muscle loss (sarcopenia), which can affect mobility, metabolism, and overall vitality. High-quality protein helps maintain strength and supports recovery from physical stress or illness.
- Immune Function: The immune system weakens with age. Protein supplies the building blocks for antibodies and immune cells.
- Organ Support: Contrary to outdated beliefs, high-quality protein doesn’t harm the kidneys of healthy seniors. In fact, it helps preserve kidney and liver function by supporting tissue repair and reducing inflammation.
- Improved Quality of Life: Higher protein diets have been shown to help maintain cognitive function, promote healthy skin and coat, and improve energy levels in older pets.
Always consult your vet when changing your senior pet’s diet, but know that choosing a food with highly digestible, biologically appropriate protein is one of the most impactful decisions you can make for your aging companion.
Read Beyond the Label: Red Flags to Watch For
A high protein percentage on a label means very little if the source is low quality. Watch for:
- Vague terms like “meat meal” or “animal digest”
- Plant proteins high on the ingredient list (peas, lentils, soy, potato protein)
- Long lists of synthetic vitamins (often a sign that the base ingredients are lacking real nutrition)
- Low moisture content in dry food, which may concentrate protein but reduce digestibility
Instead, look for:
- Whole animal ingredients as the first 2–3 items
- Named organ meats (e.g., chicken liver)
- Brands that disclose sourcing and processing methods
Why This Matters Now More Than Ever
The pet food industry is evolving—but not always for the better. Marketing terms like “crude protein” and “natural” are often used to mask corner-cutting and cost-saving strategies. As more brands replace meat with cheaper plant-based protein fillers, it’s up to pet parents to stay informed.
Dogs and cats deserve better. And that starts with real, bioavailable protein their bodies were designed to use.
At Purrs McBarkin’, I only carry food and treats that meet these standards—not just on paper, but in practice. I read the ingredient lists, check the sourcing, and dig into the science so you don’t have to.
Final Thoughts: Don’t Settle for Mediocre Nutrition
Your pet’s protein source shapes everything from their energy levels to their longevity. Don’t be fooled by flashy labels or inflated numbers—dig deeper, ask questions, and choose products that prioritize quality.
If you’re unsure whether your pet’s food meets their protein needs, or want help deciphering an ingredient panel, I’m always here to help. Because your pets deserve the best, and I’m here to help you give it to them.